MARKETING & PUBLICITY

Marketing & Publicity Manager - Ben Garner
Email: bengarner@englishyouthballet.co.uk

English Youth Ballet is unique.  It is the only English ballet company that goes out into the regions of the UK to stage 8 full scale classical ballets per year, fronted by 6 international professional dancers in the principal roles and involving 100 different young ballet students from the surrounding area.
 
"experienced professionals showed individual style and expertise, the young dance pupils brought eagerness, enthusiasm and joyousness to the performance"
Herald Express, Torquay

Bridget Hearne and Ben Garner former and present Marketing/Managers respectively are keen to make sure that all young dancers between 8 - 18 years are aware of any forthcoming auditions in their area so every outlet is covered in the area of marketing and publicity so a full and competitive audition can be held.
 
The 100 successful local young dance students chosen from the audition are justifiably proud of their achievement, so newspapers are approached who readily grab a local news story much to the delight of parents and ballet teachers.  
 
During the rehearsal period it then becomes important that all the hard work being put in by students, choreographers and professional dancers is appreciated with full houses in the theatre. A detailed marketing strategy over a couple of months and previously discussed with the relevant department at the theatre enables the public to become aware of the superbly professional performances about to take place.
 
"if this is the kind of work that can be achieved by the Director, Janet Lewis, and choreographers of EYB then I hope they will continue for many years to bring this wonderful art form to as many people as possible, dancers and audience alike"
Swindon Evening Advertiser
 
English Youth Ballet which is built upon not only the 100 talented young local dancers but principal international dancers, professional set and costume designers and superb lighting creates a traditional and full scale classical ballet at competitive ticket prices that enables EYB to compare most favourably with other touring companies.
 
A recent policy by English Youth Ballet that has been particularly well received is to offer reduced price seats to local primary and secondary schools to attend the Dress rehearsals. The Theatre Managers too are delighted as EYB introduces a new future audience to their theatre.
 
"the enthusiasm is beyond belief.  It has been wonderful"
Northern Echo, Darlington